![]() #Sweep definition professionalInsolvency practitioners and lead generation companies which ultimately advertise an IVA/PTD service must be extremely careful to ensure their advertising is responsible and does not mislead.įrom 25 July 2022, the CAP compliance team will take targeted enforcement action, which may include – where advertisers are unwilling to comply – referral to Trading Standards or an appropriate recognised professional body. These ads were not placed by FCA-authorised debt advisers but by lead generation companies or insolvency practitioners, and ultimately advertised services for individual voluntary arrangements (IVAs) (in England, Wales, NI) or protected trust deeds (PTDs) (in Scotland).Īds targeted at consumers with debt problems have the potential to cause serious detriment if they do not comply with the advertising rules. It highlights that the ASA has published several rulings about ads which offered consumers a way to write off debt in government approved schemes. The ASA has published a new Enforcement Notice about debt management ads by insolvency practitioners and lead generation companies. #Sweep definition updateEnhanced disclosure should be prominent, interruptive, and sufficient to identify the marketer and the commercial intent of the ad.ĪSA and CAP issue enforcement update on debt management ads However, when young children (under-12s) are the primary audience for an advertisement, it is important to consider whether more enhanced disclosure may be required. It allows consumers to recognise the commercial intent behind the messaging of an ad and serves to differentiate it from editorial content. Unless it is already apparent from context, clear ad disclosure is important regardless of the age of the audience. #Sweep definition code
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